Content:

1.Heading:2

The importance of marketing in business.2

2.The roles of Marketing to the company.2

2.1.1.Marketing promotes product awareness to the public.2

2.1.2. Marketing helps boost product sales.3

2.1.3. Marketing help to understand customer needs:4

2.1.4. Marketing builds company reputation.4

2.1.5. Developing customer relationship. 5

2.1.6. Approaching to the latest market trends:5

3. The roles of Marketing to consumers:6

3.1.1.  Expanding more knowledge about product information.6

3.1.2.  Buying high - quality products.6

3.1.3. Comparing products of other companies to choose the best one .7

3.1.4.  Enjoying better customers service.7

4. Connecting between sellers and buyers.8

5. Conclusion:8

1.  Heading:

The importance of marketing in business. (Luyến)

Marketing is a very important sector in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. In other word, it includes 4Ps tools:  product, price, place and promotion. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service.

Strategically, the business must be centered on the customers more than the products. Although good and quality products are also essential, the buying public still has their personal preferences. If you target more of their needs, they will come back agai and again and even bring along recruits. If you push more on the product and disregard their wants and the benefits they can get, you will lose your customers in no time. The sad thing is that getting them back is the hardest part.

2.The roles of Marketing to the company.

2.1.1.Marketing promotes product awareness to the public.(Mai Hương)

The most important goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy.

Through marketing, you can introduce product, image, color, size and style to customer.  For example, if you want to buy milk, you can easy to think of some famous brand such as Vinamilk. Moc Chau, Ba Vi. If you pay attention to car, the first think must be Ford, Ferrari, GM, etc. Why’s that? Because of their marketing campaigns. If there is no marketing, public will not be known to your brand so much.

No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. You should remember cunsumer usually depends on promotion programs to find their pleasant product. The more your product is widely promoted, the more attractive customers.

A company should invest in marketing so as not to miss the opportunity of being discovered. If expense is to be considered, there are cost-effective marketing techniques a company can push on such as pay-per-click ads and blogging.

2.1.2. Marketing helps to boost product sales.(Thu Hương)

Apart from public awareness about a company’s products and services, marketing helps boost sales and revenue growth. Whatever your business is selling, it will take sales once the public learns about your product through TV advertisements, radio commercials, newspaper ads, online ads, and other forms of marketing. The more people hear and see more of your advertisements, the more they will be interested to buy.

If your company aims to increase the sales percentage and double the production, the marketing department must be able to come up with effective and strategic marketing plans.

2.1.3. Marketing helps to understand customer needs:  (Thu Hương)

One of the most important role of marketing in business is understanding customer needs. Through reseaching market, marketing help to understand the needs, interests and desires of each person from their desired product.

For example: women like shampoo which make hair smoothy  and keep the fragrance for long time and shiny, but men like the other kind to make strong and clear.

For successful marketing, the company should have the period to understand the needs of customers to contact directly with customers. Through market surveys, interviews then statistical activities, you can get the idea from their demand so you should know how to make them pleasant. As a result, if you are good at understanding customer needs, you can take greatly revenue.

2.1.4. Marketing builds company reputation.       (Long)

Reputation is important to build business as well as to affirm its position in the world economy. Marketing plays a very important role in creating the company image to customers. Advertisment campaign and extensive marketing are the shortest ways to do business to bring its products to consumer. Marketing  focused on promote the image of the company to customers, thereby helping to build and maintain the reputation of the business.

In order to conquer the general market, marketers aim to create a brand name recognition or product recall. This is a technique for the consumers to easily associate the brand name with the images, logo, or caption that they hear and see in the advertisements.

For example, McDonalds is known for its arch design which attracts people and identifies the image as McDonalds. For some companies, building a reputation to the public may take time but there are those who easily attract the people. With an established name in the industry, a business continues to grow and expand because more and more customers will purchase the products or take advantage of the services from a reputable company.

In addition, creating a brand is very important because its creation help us get a good reputation and build a large group of customers.

2.1.5. Developing customer relationship.(Lượt)

Today, Marketing play an important role in moving information to customers about products and services. The new products and services are the company's answer to changing need and motivate of the competition.  Before launch out on new product, companies must innovate to satisfy customer’s need. Customerplays an important role in the success or failure of the enterprisebusiness.Currently, companies are respecting develop customer relationship. Marketing  increase customer numbers and help to develop customer relationship.

In nowaday market, your company have to compete with many revals for customer attention. If you make customers satisfy, they’ll come back again and again but offensive them, you are easy to loose them forever. So nowaday many companies put developing customer relationship up to the top target.  It isn’t difficult to make consumer recognize your concern to them. Requiring staffs to keep polite attitude when receiving customer or usually making phone call to  ask their pleasure about your products or services. It’s sure that you’ll keep long lasting relationship with them.

2.1.6. Approaching to the latest market trends:    (Hữu Linh)

Marketing not only provides information to consumer but also gets their feedback. Thank to marketing, company not only  seeks and identifies the needs and wants of consumers but controls the changes that constantly shape their choice of competitive products and responds accordingly. Marketing creates a lot of utilities to ensure increased value for the consumers. For example, marketing adds color, size and style to form utility, which is a production function. It further creates place, time, information and possession utilities.

Organization relies heavily on marketing to succeed. In this era of strong competition, marketing is seen not only as a function but as a philosophy of business. Organization’s success depends on the ability of marleting department to identity the needs and desires of its target group. After that, developing appropriation offers to satisfy the consumer’s needs better than the offer of competitor.

3. The roles of Marketing to consumers:

3.1.1.  Expanding more knowledge about product information.

(Hương Linh)

 Marketing provides custormer with information of products. It will help them to get knowledge and understand more clearly about their favourite product. Thanks to  advertising and promotion, consumer know about feature,style, size and maybe including quality of product. You should find out the answer for your questions such as: “Do you should buy it?”, “ Is it really necessary for you?”. Through marketing, you know the price of product so that deciding to  buy or don’t buy goods. Consumers can realize features and utilities of products  which are suitable for price. You can also get information about where the product is sold, which is your favorite products as well as information on sales promotion of products.

3.1.2.  Buying high - quality products. (Hương Linh)

Because of competitive market, companies always try to improve  higher and higher quality product. Consumer’s demand is becoming top priority. It’s easy to understand the reason why nowaday customers get better and better quality product. With the marketing developing, you can appriciate quality of goods which you concern just by observer and evaluation. For example, if you want to buy a motobike, you can suft internet to refer some complain about brand or catergory which you concern about or through marketing campaigns, you should know what is good for your demand. If a company want to creat a consistently position, it’s necessary for them to improve product quality in oder to get customer pleasant. Therefore, consumer can get higher quality product.

3.1.3. Comparing products of other companies to choose the best one. (Phạm Mai)

 Information about product will be offered to customer on the advertising media, PR, package,...Customer will understand more about product, compare with different products on the market and choose the best one.

Some promotion are designed to assist customers in the research stage of the purchasing process. In some cases, when the product is unique it creates a classic category of product and has few competitors. he information is simply in oder to explain what the product is and may not mention any competitors. In other situation, with the competitive product in an existing market, marketing play an useful method to appriciate firms product. It explains that why companies always effort to promote product awareness to the public.

3.1.4.  Enjoying better customers service.    (Mai)

For many customers, after-sales services is what make one supplier stand out from another, often more than product or price. Good customers service can attract new buyer and create loyal customers.

What is customers service? There are many simple things you can do to improve the service you provide. To make sure you keep satisfying customers, you must keep your word. If you do more, you will impress your customers and they will recommend you to their friends. For example, your packaging might be slightly larger, which brings increased quantity, your location might be unique and easily accessible. Finally, you must listen and respond when they have complaints.The business may sponsor special events, promote volunteer service or support a worthwhile organization.

4. Connecting between sellers and buyers. ( Lượt)

In the market, relationships between the seller and the buyer very tight: The sellers need buyers and the buyers as need the sellers. But it is an inconsistent relationship. It’s easy to see the inconsistence about economic benefits: while the sellers want sell with high price, the buyers want buy low prices.

Marketing is the process of working in the market to make the exchanges in order to satisfy the needs and wants of people. Through marketing, customer’s needs will be transferred to sellers , sellers will  produce new products to response consumer’s demand. Thus, marketing makes quickly information from enterprise to customers and creats condition for company responses a fastest consumers’s demand.

 5. Conclusion(Luyến)

Marketing plays a very essential role in the success of a company. It educates people on the latest market trends, helps boost a company’s sales and profit, and develops company reputation. But marketers must be creative and wise enough to promote their products with the proper marketing tactics. Although marketing is important, if it is not conducted and researched well, the company might justbe wasting on expenses and time on a failed marketing approach.